To accompany the release of their flagship WebApp, software development company Atlas Solutions requested NSS assistance in designing a new product website. In addition to compelling visuals, it was important that the Atlas Objectives website clearly communicate the features of Objective's three variants; Solo, Pro and Enterprise.
Solution - NSS worked with Atlas marketing and product development teams to clearly define the features of each product variant, and create a narrative to speak directly to the target customer demographic. Solo, Pro and Enterprise pages shared the same segmented design aesthetic; mixing application screenshots with environmental photography. Concise CTAs were placed throughout each page to help drive customers to sign up or get more information. The clean, modern UI design also featured an editable customer support section and payment sequence.
Results - The Atlas Solutions marketing department has just begun to leverage the new website. The messaging has helped Atlas establish a consistent way of communicating the application's value to customers, and it has served as a valuable tool for sales representatives to engage with and sign up new Enterprise accounts. NSS is excited to see website visitors and sales of Objectives increase as Atlas' marketing efforts continue!
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